Drive for 10

In order to look forward with certainty, we need to fully understand the past. Ball began in 1880 with five brothers and a dream. We know who we are – we take pride in our rich history, our tradition of delivering value to our stakeholders.

We understand and appreciate the road that brought us to where we are today, and we believe our heritage is a competitive advantage – offering a strong foundation for future success. Not only that, but we have a clear path to attain that success. We call it “Drive for 10.”

Our Drive for 10 vision identifies these five levers as key to growing our business and achieving long-term success:

• Maximizing value in our existing businesses
• Expanding into new products and capabilities
• Aligning ourselves with the right customers and markets
• Broadening our geographic reach
• Leveraging our know-how and technological expertise to provide a competitive advantage